If you did bet on a Sirius/XM merger, you could be a winner!
Yesterday’s announcement that Sirius Satellite Radio and XM Satellite Radio are looking to merge hardly came as a shock after months of speculation that the two struggling companies would do exactly that. Together, the two companies will have almost 14 million subscribers, and they could save bundles of money by not competing against each other for programming deals and subscribers.
Among the headaches facing the merger are technology-migration (the receivers currently aren’t compatible), programming decisions, and, most importantly, FCC approval. My guess is that the merger will be approved, although with a number of conditions set to protect subscribers against fees for equipment changes and subscription-fee hikes.
Hypocrisy alert:
Meanwhile, the National Association of Broadcasters trade association says it’ll use its muscle to fight the proposed merger.
“In the coming weeks, policymakers will have to weigh whether an industry that makes (shock jock) Howard Stern its poster child should be rewarded with a monopoly platform for offensive programming,” NAB Executive Vice President Dennis Wharton said in a statement.
Broadcasters much preferred Howard Stern and his ilk when they were all on terrestrial radio.
As for Stern and, say, Oprah, being on the same “platform” or what have you, well, my cable system carries Christian stations as well as Pay-Per-View porn. I don’t see why one would prohibit the other.
By the way, has Joan Lappin commented on the merger?
Let’s spin the blogs for reactions.
XM subscriber Joe Wikert isn’t overly enthusiastic:
Why do I get the feeling the new company will charge a higher monthly rate, just because I’ll now have the opportunity to listen to Howard Stern? Geez, that’s exactly why I didn’t buy a Sirius device to begin with!!!
Adam Thierer, a self-described satellite radio fanatic and XM subscriber, at The Progress & Freedom Foundation Blog is, however, quite happy about the merger:
…it was always questionable whether the satellite radio sector could sustain two healthy competitors. For two satellite radio operators to thrive in such a fiercely competitive environment they needed to just be focused on one primary target: Terrestrial radio. Even then, it would be tough for two small firms to bust into the market and compete against these old broadcast giants.
Thierer goes on to explain how iPod’s and similar devices helped undercut and stall satellite radio subscriber rolls.
“An uncivil union” is how Junichi at Poplicks describes the merger:
I’m gravely disappointed to hear the news that XM and Sirius are planning to merge.
…
I happen to spend a lot of time listening to both XM and Sirius, since I have Sirius in my car and Dima’s car has XM. I’ve listened to so many hours of multiple channels on both companies that I can easily articulate the differences between the two.
Junichi lists the differences in programming and tone between Sirius and XM and continues:
…the competition between XM and Sirius has forced both to constantly offer more diverse programming, deepen their catalog, cater to specific groups (e.g., there’s a Korean language channel on Sirius!), and, to some extent, play fewer commercials.
Junichi fears that the merger will inevitably turn stellite radio into something almost as bland as commercial broadcast radio.
Owen Thomas at Business 2.0 calls XM’s CEO Hugh Panero the odd man out, “left out in the cold” by the merger:
Panero’s strategy was to run XM lean and mean, not overbidding on expensive talent and relying on cheaper auto-industry deals, rather than retail distribution and direct marketing, to boost subscribers.
But Karmazin at Sirius decided not to play Panero’s game, splashing out hundreds of millions of dollars on deals to lock up Howard Stern and sports leagues…
Karmazin’s spend-what-it-takes strategy may prove the smartest. By forcing his rival into a merger, Karmazin could render his spending spree a footnote in the history of the combined company.
Last Thursday, February 16, Sonja Ryst at BusinessWeek.com quoted Robert Peck, analyst with Bear Sterns, as claiming that the merger talks were held up by control issues rather than “regulatory hurdles.”
Mark Ramsey at Hear2.0 lists 14 knee-jerk predcitions, including these two:
4. Post-consolidation, monthly subscription rates will increase by at least $3/month.
5. Price increases will be justified on the basis of consolidated content, and this argument will ring true. Higher price, but greater value. The end result will be less churn than would otherwise be expected since consumers will be quick to acknowledge that the best of both XM and Sirius is better than either alone.
He also predicts that the battle between “local” and “national” radio will heat up considerably:
10. Now that XM/Sirius needs to sell the category exclusively instead of their particular brand within the category, the marketing challenge will shift from XM vs. Sirius to satellite vs. local - or, as I think it will take shape, “national” vs. local. “National” will be the place for the big talent and the music channels “too good for commercials.” “Local” will be positioned as the place for all of radio’s negative baggage. Terrestrial radio will be the enemy, now more than ever.
That wouldn’t be a bad thing at all, in my opinion, if it prompts local stations to beef up their local staffing and programming in response.
Who needs canals when there are railroads? Who needs railroads when there are highways? Who needs satellite radio when there’s wi-fi? Those are the eternal questions that make Steve Poland at TechCrunch doubt that the merger and satellite radio in general matter much:
As wifi starts to heat up (and eventually lace the country), that will open up access to Internet radio stations to broadcast to a much larger audience. The satellite monopoly won’t matter at that point. Right now with Sprint and Verizon Broadband mobile services, if a hardware device existed, you could plug your wireless broadband card into your car stereo and connect to your favorite Internet radio stations and podcasts. Aside from the Howard Stern fans — who will need XM / Sirius at that point?
Jordan Willms at Sumo Labs disagrees:
Why?
The new XM/Sirius needs to look at itself long and hard in the mirror and realize what they do best. Is it providing radio over satellite? I don’t think so: that is only their delivery method.
I think XM/Sirius’s hedgehog concept is this: Quality programming of audio media, and licensing. Through a continued investment in a service similar to XM Radio Online, XM/Sirius can continue to sell quality music and programming regardless of distribution channel. XM Radio Online allows XM radio subscribers to listen ro satellite programming via the Internet. As mobile connection speeds increase, paying subscribers could soon be listening to their XM/Sirius radios via their cellphones, crackberries and PDAs.
Our near-Arctic friends are also impacted by the merger through XM’s and Sirius’s Canadian off-shots. InsidetheCBC reports that XM Canada “loves the idea” while Sirius Canada is more muted in its reaction.
Stephen Oakes at Jutia Group summarizes what the merged Sirius and XM might look like. Among other things, Oakes thinks marketing costs could be cut by $75 million. It’s worth a read if you have any interest in XM and Sirius stock.
XM subscriber Kirk Walsh is surprised - shocked, actually - by the deal and wonders how it can win regulatory approval when the FCC slapped down EchoStar and DirecTV’s merger musings. He does see upside for subscribers, however, if the deal does go through:
I’m excited about the prospect of having both the NFL and MLB on the same radio. I’m not a huge fan of football, but it’s a nice way to pass a Sunday drive back home from one of our families when baseball is out of season. I couldn’t care less about getting Stern and I’d imagine some of the music channels would get whacked (please not Lucy or Fungus) but overall I think it’s good for the customers of the services.
Unless prices get pushed up because of the lack of competition. I wouldn’t be at all surprised to find a rate freeze being negotiated to get the deal done.
It’s hard to imagine that FCC won’t finagle rate concessions as part of an approval agreement.
For some people, the stakes are a bit higher than programing and subscription fees. Such is the case for epiac1216 who lives in Panama:
I work for a call center in Panama that provides customer service to XM Satellite Radio’s customers, so this news will certainly affect our call center in Panama. If Sirius purchased XM, then it means that there will be many changes in the future. I hope I will not lose my job because of this. They say that when elephants fight, the only one that gets hurt is the grass underneath.
I have a friend who works for XM here in America and I imagine he’s also wondering about his job security. Then again, considering how both satellite radio companies were doing, he was probably wondering about it before the merger, too.
Orochi Serge massively likes the merger:
You can’t really call it a monopoly considering if they are still competing with FM/AM. I can’t wait though, I get to have Nascar back, the NFL, and Howard Stern. Not to mention I get new metal channels and keep BPM and the System.
If there is a chance there will be a rate hike? Hell I’d deal with it, I’m so sick of FM/AM I don’t care how much I’d pay for satillite radio.
Most mergers fail because the so-called synergy that executives often chase but rarely find just isn’t there. George Gutowski as Seeking Alpha sees one good thing about the proposed merger:
It eliminates management excuses about competition and scale. Combined you have approximately 14 million paying customers.
Watch for big write downs of impaired assets in the very immediate future. Then we need profits and positive cash flow almost immediately if not sooner, because the market is done waiting for this one.
He’s not bullish on the satellite radio stocks.
David Fischer has links and thoughts on the anti-trust regulatory aspects on the merger.
OrbitCast live blogged the XM/Sirius conference call this morning. Read it, but keep in mind it’s a live blog, not a transcript.
Felix Salmon sees the merger as a case of a monopoly benefitting the consumer:
The deal reminds me of the Sky-BSB merger in the UK in 1990. (I’m showing my age here.) And like that merger, it makes sense both financially and at a common-sense level. Competition between the two companies does not keep the price of a subscription down – rather, both charge $12.95 per month, which is pretty much the maximum that Americans will pay for radio. A merged company would (presumably) have much more programming for the same price, which is a good thing for consumers.
I’d argue that the reason this would-be monopoly will benefit the consumer is that it is not a monopoly at all, but rather a complementary to broadcast radio, iPods, web radio and so on. Had it been a true monopoly - for example, had it been the only distribution channel for all or most local radio stations - it would have been a disaster.
Marc Fisher at WashintonPost.com describes some of the issues the new company will face, such as what it should call itself (”XM is one of the best new brand names to come along in many years”), where it should be headquartered (”Sirius will likely argue that the talent is based in New York and the deejays and musical artists ought to be there”), and what will happen to the deejays who likely will become superfluous. You’ll find some interesting reader comments as well.
Rob Beschizza lists 10 things you might not know about the merger, of which maybe five or six are things you might actually care about, for example this tidbit:
It’s being touted as a “merger of equals,” but in fact, Sirius is buying XM for nearly $4.6 billion in stock. (Source:Bloomberg)
Matthew Yglesias sides with those who don’t see a major anti-trust issue:
After all, at the moment I — like most Americans — don’t have a satellite radio subscription even though I’m pretty gadget inclined. The logic of the business is that the merged entity needs to grow, which is to say continue trying to offer a deal that people find appealing compared to our many other entertainment options, not our satellite radio options.
Jon Friedman of MarketWatch.com has the oddest reaction of the day. He appears to have missed out entirely on the year usually known as 2006:
Once again, we all made the mistake of believing the hype. Remember when satellite radio was all the rage? You know: a long time ago. Yep. Last year.
It looks like the satellite-radio business isn’t all it was cracked up to be.
That’s right, Todd, and that’s why the merger rumors were flying last year, although they actually started in at least 2005.
Life in Seattle draws parallels to the “merger” between Sprint and Nextel (”look at what a disaster that turned out to be”). He predicts a disaster. I wouldn’t rule it out, though more likely than a disatser would be that the new service either becomes XM with some Sirius add-ons or Sirius with some XM add-ons, prompting many of the losing company’s subscribers to allow their subscriptions to expire.
We’ll add more links as the day progresses. Feel free to fire away in the comment section.