Terrestrial Radio is Not Dead!
A June study of 2500 people from the ages of 12 to 54 conducted by randomized digital dialing showed that good old-fashioned terrestrial radio is still the place where people are most likely to go to hear new music. 45% of respondents indicated that free terrestrial radio is their main and preferred source of new music.
Next on the list was peer-to-peer networks like MySpace at 20% and internet radio at 13%. Surprisingly, satellite radio was the preferred source of new music for only %1 of respondents.
It looks like, in the minds of many consumers, the additional benefits of satellite radio are still outweighed by its higher cost.
See the story here.
