GPS Market Booming
According to Brandweek.com the number of people using GPS units increased by more than 150% in the year 2005. This rapid growth rate is expected to continue, which has prompted more and more manufacturers to offer features that differentiate their units from the rest of the pack’s.
While most car makers are offering in-dash GPS units as factory-options in new vehicles, there are still many choices for consumers. DVD and CD capability, screen-size, etc. all affect the cost of the GPS unit you choose to get factory installed. But while these are consumer choices, this is still a standard list offered to most purchasers of GPS devices.
Companies like TomTom, however, are offering additional features to their subscribers, which include downloadable celebrity narration voices (Imagine getting directions from Mr. T!). TomTom also offers the unique Buddy feature, which allows users to link up with friends in order to share travel info, send messages, and see each others’ location.
See the full story about the GPS market here.
